Business Plan - Tfbg - 5208 Words

Table of Contents 1. Executive Summary 3 2. The Functional Beverage Group, Inc. 6 3. Management Team 7 4. Introduction 8 5. Product Plan 10 6. Initial Product Design 11 7. Trademarks, Patents, Copyrights, Licenses, Royalties 13 8. Government Approvals 13 9. Product Liability 14 10. Production 14 11. Marketing Plan – Fortified Beverages 14 12. Competition Profile 16 13. The Power of a Synergistic Partnership 20 14. Start-Up Costs 21 15. Financials 22 16. Contingencies 23 17. Investment 24 18. Notice to Investors 24 19. Assumptions 25 The Functional Beverage Group, Inc Business Plan [pic] 1. Executive Summary Product The Functional Beverage Group, Inc. has designed and is now developing a line†¦show more content†¦Figure 1. The Functional Beverage Group, Inc - 5 Yr Revenue Projections [pic] The Functional Beverage Group, Inc will maintain an approximate 40% stake in Functional Foods Beverages, Inc (FFBI). FFBI will have the primary responsibility of manufacturing and market products licensed from The Functional Beverage Group, Inc. Figure 2. Functional Foods Beverages, Inc - 5 Yr Sales Projections [pic] 2. The Functional Beverage Group, Inc. The Functional Beverage Group, Inc (The FBG), an Illinois Corporation was established in 2009 with a one core purpose – to become the preeminent supplier of functional or enhanced water products. The FBG is developing a line of functional water products based on the diverse needs of the functional water consumer. The consumer will be able to choose from a diverse yet highly specific product offering for their supplemental dietary or hydration needs. Each product is optimized for vitamin content, electrolyte content, caloric content, and energy boost. Our marketing will focus on grass roots efforts as well as forming alliances, partnerships, and promotional agreements with A-List celebrities to produce other unique marketing angles. Our business model will be split into three separate entities: 1) The Functional Beverage Group, Inc – an intellectual property organization responsible for the development and licensing of proprietary enhanced water

Gangs of New York by Herbert Asbury Essay - 3497 Words

THE GANGS OF NEW YORK, written by Herbert Asbury, was used as the basis for the movie GANGS of NEW YORK, a gangster film directed by Martin Scorsese and starring Daniel Day-Lewis and Leonardo DiCaprio. Filmed in Rome, Gangs covers a period of New York Citys history, from the 1840s through to the bloody Draft Riots of 1863, at a time when graft and corruption permeated every level of government including the police department. The movies main plot revolves around revenge and the feuding between the gangs controlling the Bowery and the Five Points area of lower Manhattan and culminates with the Civil War draft riots. The two major political parties, Tammany Hall (Democratic based) and the Native Americans (Know-Nothing Party), used†¦show more content†¦He a brawler and school dropout. He became foreman of the Big Six Fire Engine Company (not was first elected to the Board of Aldermen, and then to Congress. He rose through the political ranks and over time gained control of Tammany Halls political machine and was able to control all of the Democratic New York state and city nominations from 1860 to 1870. Although Tweed and his crooked compadres, the infamous Tweed Ring , were corrupt and plundered public funds, some of the projects, such as improved water supplies and sewage disposal, benefited New Yorkers. William Tweeds graft, brought to the publics attention by the cartoonist Thomas Nast, eventu ally caused his downfall and he died in jail in 1878. The source for some of the slang used in the movie came from George Matsells The Secret Language of Crime: The Rogues Lexicon, 1859. Here are translations for some of the terms used: Ballum rancum: A ball where all the dancers are thieves or prostitutes; Crusher: policeman; Lay: a criminal occupation; and Mort: a woman. For more 1800s gangsta slang, click on the fictional vignette Bill the Butcher. The main source used by the movie in replicating the accent and speech patterns of the nineteenth century came from a recording made in 1892 by the now deceased poet, Walt Whitman. The result is a sort of Brooklyn cabby accent. BACKGROUND ON FIVE POINTS: The most wretched of New York Citys slums in the 1800s wasShow MoreRelatedVersions of the Gangs of New York: A Comparative Analysis965 Words   |  4 Pagestaken in the name of creative license. This is undoubtedly true in the case of journalist Herbert Asburys The Gangs of New York: An Informal History of the Underworld, a seminal piece of investigative reporting weaved with lyrically lurid prose describing the debauchery, squalor and institutionalized barbarism of the era. Published in 1928, Asburys chronicle of the gangster culture spawned during New York Citys turbulent adolescence became a cult classic, one which eventually inspired famed AmericanRead MoreNot All Street Gangs Were Formed For Ill Doing1745 Words   |  7 PagesNot all street gangs were formed for ill doing. Many people might think down on the creation of gangs but it is a part of survival in their region. Street gangs, which pull peers into gangs for protection and social status, as semble to protect their neighborhood, family and friends from other street gangs thus causing rising crime rate and innocent people dying because of this. First off, there are a few definitions for gangs because authorities had a hard time explaining what a gang even is. â€Å"Walter

Once You Open Your Eyes free essay sample

When a human being is a victim, they need to have courage and follow their ways, no matter what others say. Jem and Scout see people become victims of prejudice, rumors, poverty, and other atrocities in their own little town, as they grew older. In To Kill a Mockingbird, the children learn life lessons from witnessing people striving to survive different situations within Maycomb. When a challenge causes one to struggle, the children see that person, or themselves, have to have courage to do as they have before. Jem and Scout see their small town judge the Radleys, but the Radleys still do what they have done for as long as any single person can remember. They never talk to their neighbors or open their doors and windows on Sunday. Since they have odd habits, from other’s perspectives, and keep to themselves, citizens of Maycomb start rumors about them, saying â€Å"Radley pecans [will] kill you† (Lee 9). These rumors criticized the Radleys and made people afraid of them. Calpunia had something to say about them, stating one day that Mr. Radley was â€Å"the meanest man God ever blew breath into† (Lee 12). Since he was â€Å"mean,† that held more rumors to be made about them. The stories make children believe Boo was locked up in a damp basement in the courthouse for years and is now chained up in his house. The Radleys stay the way they are; despite the rumors, remaining removed from human contact. The Radleys are victims of misunderstanding and people’s cruel stories â€Å"unwilling to discard their initial suspicions† (Lee 9). Jem and Scout witness the Radleys to stick to their ways since they go against the crowd, despite society’s wants. The Finch children begin to notice many children’s families are victims of poverty, especially the Cunninghams, but the Cunninghams are different; they never take charity or have to depend on others. The Cunninghams are one of the poorest families in Maycomb, but they have the strongest determination to survive; and are the hardest workers. They have a great deal of pride and are respectable people. â€Å"‘The Cunninghams never [take] anything from anybody, they get along with what they have,’ † states Scout (Lee 20). Walter Cunningham would not even take a quarter of a dollar to buy a lunch because of how he was raised. The Finch children realize the Cunninghams are a brave family to live under their circumstances and not accept anyone else’s charity. If one does not accept others’ charity, they suffer more and do not always know when they are receiving their next paycheck. It is scary to not know these things, but the Cunninghams are proud and brave when to not accept the offerings of other people. The Finch children understand this from listening to Atticus talk about the Cunningham family. Tom Robinson suffered because of people and their prejudice beliefs. He also suffers from others misdeeds and died as innocent as a mockingbird. Jem becomes a victim when Tom Robinson was found guilty. He realizes the court does not always work. Jem became a victim of the system’s flaws and shortcomings. He used to believe that the court always worked, but learned it did not, when a jury found a clearly innocent man guilty. This crushed him, but it made him grow up and learn to accept things like this, because when maturing, one has to realize the world isn’t perfect. He had to have courage to accept this factor in life. It is a atrocious crime to take a persons life to merely keep the truth in the shadows; but with the pain of Tom’s death blooms a new hope of equality for the town of Maycomb, with just a baby step. Like all other children, Scout and Jem have to face all the challenges of growing up, but they have to keep going on with their lives, no matter what problems arise for them. Scout experiences the challenges of growing up when her aunt moved in. She criticized Scout for wearing pants and not acting in a lady-like manner, but that was only a small problem, and Scout stayed herself. She kept wearing pants and speaking her mind because she wanted to be an individual. Scout is surprised by prejudice, while going up. She was not aware that prejudice existed. She witnesses others victimize each other because they are different, either because of their color, friends, how they act, or many other reasons. She learns and sees this happen when listening to neighbors gossip about the Radleys, her teacher bad-mouth African Americans, or even her own self be criticized by the way she speaks her mind. Scout does not understand why people are like this, putting labels on certain types of people, like African Americans, saying â€Å"all Negroes lie, that all Negroes are basically immoral beings, that all Negro men are not to be trusted around our women† (Lee 204). Scout knows that not all people are perfect. She has to accept that some humans do not always treat others with kindness. Both Jem and Scout have to be brave and deal with the changes in the world. Scout and Jem learn from people, or themselves, when they are victims of different situations, but they are still brave. Atticus points out that real courage is when someone goes through life, still fighting, even if they are victims of prejudice, rumors, lies, hate, misunderstanding, or life’s shortcomings; to not give up even if you’ve already lost . Jem and Scout learn to keep their ways, adjust, and not judge people without knowing the full truth about them. They hope for the world to be a more understanding place.